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Driver Recruiting and Retention in 2018 (TNS187N)

Presented by: Mark Dixon
(*) Single User Price. For multiple users please call 1-844-384-4744
Pre Recorded Webinar
90 minutes
Event Description

Keep Your Driver Turnover in Check Through Engaging, Effective Retention Strategies

Truck driver turnover costs the trucking industry millions of dollars annually. No other industry experiences as large a percentage rate of employee turnover as the trucking industry does. A conservative estimate of the cost to replace a single lost driver exceeds $2,000 for an average, dry van, company driver, and can run much higher with specialized carriers. The associated costs of recruitment, office and clerical support, training, testing, downtime of equipment, and diminished productivity, etc., all add to the ever-increasing cost to replace a lost driver. Percentage rates in excess of 50% are common in the industry. Just do the math and you’ll get a realistic idea of what turnover costs your company.

Join this session with expert speaker Mark Dixon, who will present ideas and practices that begin from the time of recruitment, orientation, training, and carry through to your seasoned drivers as well. This session will enable you to identify your problem areas and will provide you with time-proven solutions to those problems. You will learn how to maximize your recruiting results while minimizing your work efforts to achieve and retain, recruit and hire, new truck drivers in today’s competitive marketplace. You will also learn how to utilize unknown points of contact and explore unknown job markets to find the drivers you need.

With this session, you will learn how to get and keep a competitive edge in your recruiting efforts, maximizing your results and minimizing your efforts in today’s tough truck driver market shortage, while keeping your trucks full and turnover to a minimum. The session is designed to be accepted across company department divisions to ensure that everyone is on the same page in your driver recruiting and retention efforts. Realistically, these time-proven solutions will save many of your drivers from looking or going elsewhere.

Session Highlights

  • Reasons why drivers leave: Low pay, ugly freight, home time issues, equipment, support, mistreatment by management, and more
  • Reasons why drivers stay back
  • What the successful companies are doing right in their attempt to keep a steady employment of their driver pool
  • What the not-so-successful companies are doing wrong in their attempt to keep a steady employment of their driver pool
  • What to do if your company is experiencing driver turnover
  • How to determine the driver turnover needs of your company
  • How to target your market
  • What’s your company’s hiring criteria for drivers and what does your company offer
  • How much do you know about retention awareness
  • Marketing your target with successful ad writing
  • Overview of the functions of a job description
  • How to beat your competition
  • Explore little-known job markets
  • The recruiting/hiring process of your company
  • How to utilize 3rd party websites, and printed, online and audio contacts
  • Tips on unknown potential markets and how to use them

Who Should Attend

Everyone who has contact with drivers should hear this information, including:

  • Trucking company recruiters and managers
  • Truck driving school administrators
  • Safety personnel
  • Operations
  • Human resources department personnel
  • Trucking company owners, Decision Makers
  • Dispatchers
About Our Speaker(s)

Mark Dixon | Truck Driver Safety Issues SpeakerMark Dixon
In 1990, after a successful career in Sales and Sales Management, Mark Dixon changed gears. He left the rat race, dog eat dog world of the sales arena, went to truck driving school, attained a Class A CDL License, and hit the freedom of the open road as an 'Over the Road' truck driver. His children were growing taller,... More info

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    Event Title: Driver Recruiting and Retention in 2018
    Presenter(s): Mark Dixon

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