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Maximize Your Driver Recruiting & Retention Efforts! (TNSD52A)

Presented by: Mark Dixon
(*) Single User Price. For multiple users please call 1-844-384-4744
Pre Recorded Webinar
90 minutes
Event Description
See the sneak peek before you buy!

Get and Keep Your Competitive Edge in Recruiting Efforts in Today's Tough Trucking Industry!

With the American economy becoming more stable, the demand for movement of goods has begun to come back. Transport companies are searching frantically to find good drivers for their trucking services: there is a shortage in the U.S. of around 35,000 truck drivers (as reported by the American Trucking Association). Major carrier companies are struggling to meet this demand, and this has caused freight rates to increase. Since the transport of goods to a market is a cost almost all products have to bear, this could contribute to an increase in inflation. The industry estimates that this shortage of drivers could worsen to an astronomical 240,000 drivers by 2020 if it is not dealt with wisely.

According to the American Trucking Association (ATA), an industry lobby group, U.S. trucking companies are finding it difficult to find and hire quality drivers. As a result, trucking companies are offering increasingly attractive incentives to bring in truckers to fill vacant jobs. The recruitment of new drivers has become a key and often very difficult task for all trucking companies simply to meet their basic needs. Recruiting truck drivers is now a big and complicated business.

Moreover, the trucking industry is spending millions of dollars per year because of truck driver turnover. There is no other industry in America that experiences such a large percentage rate of employee turnovers. A moderate estimate of the cost incurred to replace a single lost driver is more than $2,000 for an ordinary, company driver in a dry van—the cost would be much higher in the case of specialized carriers. The related expenses of hiring incentives, clerical and office support, testing potential recruits, training, diminished productivity due to being understaffed, the down time of equipment, etc., all pile on to the ever-increasing cost to replace a lost driver. Turnover rates in excess of 50% are common in the industry. Just do the math and you'll get a very realistic idea what turnover is costing your company.

Attend this session by our expert speaker, Mark Dixon, and learn how to get and keep a competitive edge in your recruiting efforts, while maximizing your results and minimizing your efforts in today's tough truck driver market shortage. If just one point out of the 100 points discussed in the session allows you to keep just one driver, the cost of this presentation will have been paid back 10-fold. Realistically, these time-proven solutions can save many of your drivers from looking or going elsewhere. The information provided is invaluable to all trucking company personnel.

This webinar will present ideas and practices that begin from the time of recruitment, go through orientation and training, and carry through to your seasoned drivers as well. It will enable you to identify your problem areas and give you time proven solutions to those problems. There are many reasons why drivers leave companies; these include: ugly freight, low pay, home time issues, mistreatment by management, lack of support, poor equipment, and the list goes on. There are also many reasons why drivers stay. Learn how to keep your best drivers driving for you for years to come—and how to recruit new talent. Learn how to utilize unknown points of contact and explore unknown job markets to find the drivers you need.

Session Highlights:

  • Learn how to determine your needs and best target your market
  • Consider your hiring criteria—and prospective drivers' hiring criteria
  • Develop your strengths and list what you offer to prospective hires
  • Become retention-aware
  • Understand marketing to your target audience and successful ad writing
  • Review the functions of a job description, and why yours could make all the difference
  • Discover how to keep your recruitment up to stay ahead of your competition
  • Explore the possibilities of little-known job markets that can yield excellent drivers
  • Consider your recruiting/hiring process in full, including whether you should be utilizing 3rd parties, websites, print material, and/or audio contacts

Who should attend?

Everyone who has contact with drivers should hear this information, including

  • Safety personnel
  • Operations
  • Trucking company recruiters
  • Human resources department personnel
  • Small trucking company owners
About Our Speaker(s)

Mark Dixon | Truck Driver Safety Issues SpeakerMark Dixon
In 1990, after a successful career in Sales and Sales Management, Mark Dixon changed gears. He left the rat race, dog eat dog world of the sales arena, went to truck driving school, attained a Class A CDL License, and hit the freedom of the open road as an 'Over the Road' truck driver. His children were growing taller,... More info

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    Event Title: Maximize Your Driver Recruiting & Retention Efforts!
    Presenter(s): Mark Dixon

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