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Recruiting & Retention: How to Fill Your Trucks and Keep Them That Way (TNS751G)

Presented By : Mark Dixon
(*) Single User Price. For multiple users please call 1-800-223-8720
Pre Recorded Webinar
60 minutes
  •  Wed, July 29, 2015
Event Description
See the sneak peek before you buy!

Learn How to Maximize Your Truck Driver Recruitment and Retention Efforts in Today's Competitive Market Place.

The trucking industry loses millions of dollars annually due to truck driver turnover-it also an industry that witnesses the largest percentage of employee turnover in the U.S. Conservative estimates reveal that the cost to replace a single lost driver exceeds $2,000 for an average, dry van, company driver-it can run much higher with specialized carriers. Add to that the associated costs of recruitment, office and clerical support, training, testing, down time of equipment, diminished productivity, etc, and employee turnover costs can easily run into millions.

Just do the math and you'll get a very realistic idea what turnover is costing your company.

As the U.S. economy picks up momentum, with consumer and housing demands rising, trucking companies are finding themselves scrambling to find drivers to bring goods to the market. According to the American Trucking Associations (ATA), there is a shortage of 35,000 truck drivers in the industry and could grow to 240,000 drivers by 2020 if left unaddressed. Though trucking companies are offering lucrative incentives to lure truckers, hiring drivers to fill their trucks is becoming increasingly challenging.

The whole driver recruitment scenario has become a key and difficult task for al trucking companies now!

In this session, expert speaker Mark Dixon, will present ideas and practices that begin from the time of recruitment, orientation, training, and carry through to your seasoned drivers as well. These ideas will enable you to identify your problem areas and give you time proven solutions to those problems. You will learn how to maximize your recruiting results while minimizing your work efforts to achieve and retain, recruit and hire, new truck drivers in today's competitive market place. You will learn how to utilize unknown points of contact and explore unknown job markets to find the drivers you need.

There are many reasons why drivers leave, these include: low pay, ugly freight, home time issues, equipment, support, mistreatment by management, and the list goes on. There are also many reasons why drivers stay. Mark will share the results of over 2 years of research and development which he undertook to find out what successful companies are doing right and what the not so successful companies were doing wrong in their attempts to keep a steady employment of their driver pool.

If your company is experiencing driver turnover, you really can't afford not to attend this invaluable presentation.

Session Highlights:

  • How to determine your recruiting needs and how to target your market?
  • Your hiring criteria vs. their hiring criteria
  • What do you offer?
  • Retention awareness
  • Marketing your target
  • Successful ad writing and the functions of a job description
  • How to beat your competition
  • The hiring/recruiting process
  • Effectively utilizing third parties, websites, printed, online, and audio contacts
  • Insider tips and unknown potential markets and how to use them
  • Keeping your trucks full and turnover minimum

Who Should Attend

  • Trucking company recruiters
  • Human resources department personnel
  • Small trucking company owners
  • Trucking company owners
About Our Speaker(s)

Mark Dixon, Transportation ExpertMark Dixon
In 1990, after a successful career in Sales and Sales Management, Mark Dixon changed gears. He left the rat race, dog eat dog world of the sales arena, went to truck driving school, attained a Class A CDL License, and hit the freedom of the open road as an 'Over the Road' truck driver. His children were growing taller,... More info

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    Event Title: Recruiting & Retention: How to Fill Your Trucks and Keep Them That Way
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