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The Free Shipping Dilemma — 10 Strategies to Afford "Free"! (TNSO40K)

Presented by: Rob Martinez
(*) Single User Price. For multiple users please call 1-844-384-4744
Pre Recorded Webinar
60 minutes
Event Description

Learn Top 10 Strategies To Offer Free Shipping

Can’t afford to offer free shipping for your online business? You’re not alone. Online sellers are challenged in that margins are being squeezed by both their carriers as well as their customers. Shoppers expect free shipping, while carriers keep raising prices. Consider on the one hand that UPS and FedEx pricing has risen approximately 20% over the past three years. Many surcharges like Residential add-on fees and Delivery Area Surcharges are up 20-30% in the past few years. Fuel surcharges remain stubbornly high. Minimum packages charges cut into discounts. And the looming 2015 Ground dimensional rating has been called the “mother of all rate increases”!

But the research is clear: online consumers want free shipping, choice in delivery companies, and free returns, too. And if you don’t provide it, your customers will find someone else who does. Maybe even pay an annual membership fee to get free, unlimited 2-day shipping with one of your (larger) competitors. This presentation by expert speaker Rob Martinez will help you understand how to reduce parcel transportation costs and improve delivery and transit performance to your customers. You will learn top 10 strategies to improve the affordability of free shipping.

In this session, you will learn how to

  • Offer free shipping only for certain services and products
  • Increase order value by establishing sales revenue thresholds
  • Develop a free ship-to-store strategy and improve order values
  • Reduce fuel, accessorial charges and overall shipping costs with parcel carriers like FedEx & UPS
  • Modally optimize using multiple carriers and ship methods
  • Expand your “local” delivery area and shrink transit delays
  • Evaluate regional parcel carriers and US Postal Service products as compliments to your existing carrier mix
  • Develop least-cost-routing automation

Benefits of the session

  • Understand the top 10 strategies to reduce parcel transportation costs and improve delivery and transit performance to your customers
  • Learn how to develop a shipping and returns strategy to compete against the largest ecommerce companies
  • Learn negotiating tips to improve the outcome of your next FedEx, UPS and other parcel contracts
  • Discover the strategies utilized by professional supply chain consultants without having to pay a six-figure retainer!
  • Based on surveys, case studies and best practices, learn how to leverage the relationship between online shoppers demands and shipping policies to reduce cart abandonment, improve sales, customer loyalty and customer lifetime value

This presentation is ideal for professionals in

  • Distribution
  • Supply chain
  • Transportation
  • Administration
  • Controllers
  • Procurement
  • Warehousing
  • Fulfillment
  • Traffic managers, especially for ecommerce, catalog and fulfillment companies
About Our Speaker(s)

Rob Martinez | Transportation and Logistics Management SpeakerRob Martinez
Rob Martinez, DLP, is President & CEO of Shipware, LLC, the premier parcel consulting and auditing firm in the U.S. Mr. Martinez has helped some of the world's most recognizable brands reduce parcel shipping costs an average of 25% through contract negotiations, rate benchmarking, modal optimization, invoice audit and ... More info

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    Event Title: The Free Shipping Dilemma — 10 Strategies to Afford "Free"!
    Presenter(s): Rob Martinez

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