In terms of trade and economy, the Latin American region is growing at a rapid pace. China, USA, India, Brazil and Mexico will be the biggest economies of the world by 2050. Both Mexico and Brazil are in Latin America and are geographically and culturally closer to USA. With the Latin American region growing in economic might, many multinational companies are entering the region to cater to the increasingly wealthy populace. The prospects are real good and the market is too big to ignore-Latin America contains over 40 countries and 6000 hundred million people. This market is growing faster than other mature markets in North America and Europe.
Additionally, companies want to leverage the expertise and cost savings that Latin American supply chains offer. The quality and sophistication in many Latin American countries are considered world class and their costs are still relatively inexpensive. Moreover, the Latin American region has strong trade ties with Europe, Asia and the United States. The region does have some challenges when it comes to trade and supply chains since it is made up of over 40 countries that have different people, languages, cultures, currencies and regulations. Varying needs of the diverse populace means that “one-size-fit-all” solutions often don't work here. Some countries in the region also face challenges in infrastructure, political stability and supply chain resiliency.
Many companies have failed when entering this important market because they didn't understand the intricacies and uniqueness of the Latin American region. Your company doesn't have to be the one among them. In the webinar by our expert speakers, Joe Lynch and Demostenes Perez, you will learn how to take advantages of this large and important market while avoiding the pitfalls. This session is presented by people who work and live in the Latin American region. They will highlight the challenges and opportunities in the region, and share strategies and best practices currently used by successful companies in the Latin American market.
The following questions will be answered in the program:
Who should attend?
Joe Lynch is the founder of The Logistics of Logistics, a logistics training and consulting firm. Joe specializes in helping logistics and transportation companies grow their sales. Joe also works with manufacturers, retailers, distributors and wholesalers to select and manage their logistics providers (3PLs, broke... More info
Demostenes Perez has been the General Manager of Logistics Services Panama since 2005 and joined the company on 1998. He was born in Panama in 1972 was educated at the University of Panama in Public Administration and did a Specialization in Business Management at ADEN International Business School. Demostenes (Demo) i... More info