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Hans Arby

Hans Arby is CEO of UbiGo Innovation and one of the key driving persons behind the successful development and test of UbiGo in Gothenburg, a fully integrated mobility service for urban households and businesses. It offers subscription on mobility instead of car ownership, combining modes as public transport, car-sharing/rental and taxi and recieved the OECD International Transport Forum award for Promising Innovation in 2015.

He holds a MScEE and has 25 years experiences in marketing, communication, sales and business development in different industries and organisations. The last 10 years he has focused on sustainable travel and ITS for the public and private sector.

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