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Paul Conner

Paul Conner is CEO of Emotive Analytics, a consumer research company devoted to assessing the emotional dynamics of consumer behavior. Paul is a 35-year consumer research veteran and since 2003 his work has included studies using a variety of nonconscious assessment techniques, both qualitative and quantitative. Paul's works and thinking have been published in Quirk’s, QRCA Views, and Marketing News as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design. Furthermore, he has spoken at MRA, AMA, QRCA, MRA, IFT, IIEX, Path to Purchase Institute, and Design & Emotion Society conferences and events.

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