Dr. Jake Beniflah is the executive director of the Center for Multicultural Science, the first non-partisan, non-profit U.S. think tank dedicated to bridge the gap between academia and corporations in multicultural (cultural) marketing. He has spent 25-years working with leading marketing organizations to drive return on investment for Hispanic and mainstream consumers in senior-level positions in the advertising industry. His areas of expertise include global marketing, marketing effectiveness, consumer insights, bilingual cognition, and brand strategy. Dr Beniflah is also the founding editor of the Journal of Cultural Marketing Strategy and is a published author in a number of academic journals and a frequent speaker at conferences and symposia. He received his doctorate in business administration from Golden Gate University in 2010, and now lives in Manhattan Beach with his wife and two sons.