Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, marketing applications of virtual worlds, and the development of visually-oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has been invited for lectures in Europe, Africa, Asia, Australia, and Latin America. His textbook, Consumer Behavior: Buying, Having, and Being, published by Pearson Education is widely used in universities throughout North America, Europe, and Australasia and is now in its eleventh edition. He is also the author of several other textbooks on topics including Marketing, Advertising and Social Media.
Prof. Solomon has provided input as a marketing consultant to a variety of organizations on issues related to consumer behavior, branding, services marketing, retailing and advertising. His clients have included Armstrong World Industries, Bayer Healthcare, Black & Decker, BMW, Calvin Klein, Celanese, Discovery Channel, DuPont, eBay, Gap, Hakuhodo Advertising (Tokyo), H&M, Intel, Johnson & Johnson, Kayserâ€‘Roth, Levi Strauss, Microsoft, Morgan Stanley, PPG Industries, Progressive Insurance, Prudential Securities, State Farm, Timberland, Under Armour, United Airlines, USAA Insurance, Visa, and VF Corp. Prof. Solomon is in demand as a speaker to business groups; he has delivered keynote addresses to numerous organizations including The Cosmetics, Toiletries, and Fragrances Association, Experian, Dentsu (Tokyo), The Fragrance Foundation, The Point of Purchase Advertising Institute (POPAI), IBM, The International Furnishings and Design Association, The Japan Marketing Association, The SAS Institute, The National Kitchen and Bath Association, NCR Corporation, Symantec, The Toy Industry Association, The U.S. Army, The Vision Council of America, Self magazine, and U.S. Cellular. He has addressed numerous international marketing conferences in countries including Argentina, Australia, Brazil, Denmark, Egypt, England, Finland, Germany, Ghana, Ireland, Japan, Korea, Mexico, New Zealand, Peru, Poland, Sweden, and Turkey.