Vincent Thomas "Vince" Lombardi (June 11, 1913 – September 3, 1970) was an American football coach. He is best known as the head coach of the Green Bay Packers during the 1960s, where he led the team to three straight league championships and five in seven years, including winning the first two Super Bowls following the 1966 and 1967 NFL seasons. The National Football League's Super Bowl trophy is named in his honor. He was enshrined in the NFL's Pro Football Hall of Fame in 1971.
Second Effort is a motivational sales training film starring Vince Lombardi,the Hall of Fame head coach of the Green Bay Packers. The film also featured veteran character actor Ron Masak and other members of the Green Bay Packers organization, including offensive lineman Jerry Kramer. It has been cited as a "classic" and as the best-selling training film of all time. The film is still in use in leadership and management courses.