Chicke J. Fitzgerald has nearly 30 years experience in the electronic distribution and marketing fields, with a focus on the travel, transportation and telecommunications industries. Her expertise includes strategic planning, joint venture partnerships, marketing plan development and execution, multi-channel distribution, outsourcing and business process re-engineering.
Fitzgerald has published a book on the Global Distribution Systems, titled Outlook for the 21st Century and released three new books on travel distribution in 2003, known as the Travel Distribution Library. She is recognized in the travel industry as an expert on the GDS companies and travel distribution across the supplier, consumer and corporate channels. Fitzgerald is also an expert on destination marketing technology.
Prior to forming her own consulting firm, Fitzgerald served as Senior Director of Sales and Marketing with SITA, launching a new line of business to market an IBM based reservations service to airlines worldwide. Fitzgerald studied at Oral Roberts University and the University of Michigan. She is a member of the Institute of Management Consultants and the Women Presidents Organization.