Often in Affordable and Low Income communities, the site team and even their superiors do not believe that anyone has to really “sell” the community to the prospect because we offer a “needs driven” housing option. That may have been the case 20 years ago, but today most affordable and low income communities are directly competing with conventional or market rate communities and in many cases, the affordable and low income rents are higher with less amenities than the conventional or market rate community we compete with. This program with our expert speaker Elaine Simpson will provide overcoming objections steps and closing techniques that will work on every prospect to not only increase occupancy but demand higher rents up to maximum allowable rents.
Highlights of the session:
Attendees will learn how to:
Our expert speaker will answer your questions at the end of session to help you with the doubts and queries you may have.
Who should attend?
Elaine Simpson has been employed in the housing industry since 1986. Starting on site as a leasing agent, she moved up, working as assistant manager, site manager, executive director and finally senior regional manager with communities in several states and portfolios containing more than 1400 units. Ms. Simpso... More info