Create Affirmative Fair Housing Plans That Get Approved (AHA773L)

Step-by-Step Process for Completing an Affirmative Fair Housing Marketing Plan

The Department of Housing & Urban Development (HUD) is strongly committed to affirmatively furthering fair housing and it is a requirement for participating in HUD's many housing and community development programs. According to Section 808 (e) 5 of The Fair Housing Act, the Secretary of Housing and Urban Development shall administer programs and activities relating to housing and urban development in a manner to “affirmatively further fair housing (AFFH).” One of the ways the HUD carries out these requirements is to require the Affirmative Fair Housing Marketing Plan be submitted and approved by ownership/management agent and that it clearly identifies the marketing strategies and steps that will be taken to market available housing to persons less likely to apply for housing in a metropolitan statistical area.

Creating an approval-ready Affirmative Fair Housing Plan is a challenge—and in some cases a complete mystery. It can be difficult to know what information to include, where to find statistical data for your market demographics, and how to identify who is less likely to apply for residency in your community. This webinar with expert speaker Elaine Simpson will outline how to create a plan that will not only be approved but that can also be implemented effectively at the site level. 

You will learn how to complete an Affirmative Fair Housing Marketing Plan by watching the step by step process of completing a sample Affirmative Fair Housing Plan application. You will be able to use the information shared during this webinar as a template and guide when submitting a new plan or updating a plan due to changes or as required by HUD. You will be able to complete and submit your Affirmative Fair Housing Marketing Plans to HUD with ease because you know how and where to find the information you need to be confident of receiving approval from HUD.

Session Highlights

• What an Affirmative Fair Housing Plan exactly is and why you must create one
• Overview an easy to follow step-by-step guide to filling out the Affirmative Fair Housing Marketing Plan HUD form
• How to identify your “target marketing population designated as least likely to apply”
• Get an answer to the question what groups are a “minority” for your property
• Do all the minorities have to be included and if not, how to determine which minorities to include
• What factors you should consider when determining your Minority Group
• How to plan your marketing to reach your Minority Group
• Where can you find the specific information regarding the minorities for your AFHM Plan?
• Who to list as the required “outreach contact”
• Understanding what you are committing to when you submit my Affirmative Fair Housing Plan
• Tips on how and what to document that we are working our Affirmative Fair Housing Plan
• How to create a plan that will not only be approved but can also be implemented effectively at the site level
• Review HUD’s requirements and identify the sources for the various pieces of information necessary to complete and confidently submit your plan for approval
• When do you have to start marketing your community?

Who should attend

• Property Owners of HUD Projects
• Developers
• Management Agents of HUD Properties
• Regional Property Managers of HUD Properties
• On-Site Team of HUD Properties
• Marketing Directors of HUD Properties