Selling in the Digital Age: The Era of Angles of Attack (MKTD18A)

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Turbocharge Your Sales with the new Sales Execution Optimization (SEO) Process

Sales and marketing has changed a lot in recent times. It now sees a continual change in scope, strategy, and execution – thanks to the spurt of various online media through which you can not only promote and sell your products, but operate your entire business as well. However, whether you're a traditional businessman or a millennial entrepreneur, if you see that your best sales tactics and processes are no longer working, it is time to sit up and take notice! Selling in today’s fast-changing competitive landscape is not easy, and you must know which techniques to use to maximize your selling impact.

Catch up on all the key areas of digital marketing and sales in this webinar presented by sales and marketing expert Phil Bush. Bush will bring you up to speed with the nuances of sales in current times, and show you how to combine in-person and digital sales strategies. He will reveal the new Sales Execution Optimization (SEO) process that’s geared for speed and impact; explain why your entire company must be on the same process; and explain whether in-person selling still works or digital is the only way to go.

Attending this webinar will help you understand that the speed of change is only going to get faster, and that you will have to adapt your strategies to those changes. You’ll be more confident in your ability to properly execute a strategy that covers all areas of digital marketing and sales, and sell complex items in a variety of scenarios.

Session Highlights

This webinar will cover the following topics in detail:

• Understanding the speed and pace of change and that it is only going to get faster
• Sales Execution Optimization—the New SEO—a must-have process that’s geared for speed
• Why the entire company must be on the same process
• How to combine in-person and digital sales strategies
• Does in-person selling still work?
• Is digital the only way to go?
• How to sell in a changing competitive landscape
• Techniques to maximize selling impact

Handouts

• Sales process for the digital age (template)

Who Should Attend

• Sellers
• Sales managers
• Sales enablement experts