ISO 9001:2015's provision for "actions to address risks and opportunities" is one of the most significant changes to the standard. While risk based thinking was implicit in many ISO 9001:2008 provisions, the new standard calls for it explicitly, and the implications are more extensive. Risk management (RM) is common sense when it comes to issues like safety, compliance with environmental regulations, and quality. Risks of omission or failure to identify and exploit opportunities, are far less obvious and can be far more dangerous.
Risks of omission with regard to new technology is known as muda or waste. History is filled with great examples of the risks of omission. Kodak was bankrupted largely by digital photography, Kodak's own invention. Swiss watch makers invented the quartz watch movement but didn't bother to patent it because they didn't believe anything could keep time better than a mechanical Swiss watch. IBM's Thomas Watson Sr. once derided the idea that the world would ever need more than a few electronic computers, and Harry Warner, the founder of Warner Brothers Studio, said of movie soundtracks: "Who in the hell wants to hear actors talk?"
Even if one's industry is not subject to major technological changes, it can easily contain so much waste (muda) that removal of this waste can give a participant an overwhelming competitive advantage. Frank Gilbreth's non-stooping scaffold proved that the brick laying trade wasted roughly 63 percent of its labor. A construction firm that embraced Gilbreth's methods would have quickly annihilated competitors that did not. Henry Ford showed meanwhile that many jobs could easily waste more than 90 percent of their labor, and more than half their material. The methods he used to eliminate this waste are now known collectively as the Toyota production system.
Ford pointed out explicitly, though, that waste (unlike poor quality, which makes its presence known very quickly) can hide in plain view. Almost everybody will react to poor quality, but a proactive mentality is necessary to identify and exploit opportunities. This session by our expert speaker, William A. Levinson, will show you how to adopt this proactive mindset, and share it with an entire workforce. Learn to avoid the risks of omission by using ISO 9001:2015's provision for actions to address risks and opportunities.
Who should attend?
William A. Levinson P.E.
William A. Levinson, P.E., is the principal of Levinson Productivity Systems, P.C. He is an ASQ Fellow, Certified Quality Engineer, Quality Auditor, Quality Manager, Reliability Engineer, and Six Sigma Black Belt. He is also the author of several books on quality, productivity, and management, of which the most recent ... More info