There is no need to have a crisis management plan until you need one; and if you do not have one you and your company have a serious problem. There are many examples of an unprepared and untrained high-level company official responding poorly to in a media interview simply because they have not been trained as part of the crisis management plan protocol.
This live Webinar by expert speaker Vince Marchesani, Ph.D., will address the risks that lead to a crisis, how to prevent a crisis, behaviors that might lead to a crisis, and the behaviors during and after crisis. It focuses on how to provide resources, and how to manage the media during a crisis. It discusses the situation room, developing messages, the nine stages of crisis, crisis scenario development, crisis exercises and the crisis management system among others.
Some people say that a company should not put money into preparing, updating and testing a crisis management plan. They believe that it is better spent on entertaining clients or increasing store inventories. Those people should think of the cost when a facility is closed for 1 hour, 1 day, 1 year, or permanently as a result of a crisis.
The session will provide tools to help participants determine how well they are prepared for a crisis, including in areas such as:
Who Should Attend
All who have the potential to be involved in a crisis situation should attend this webinar. This includes almost everyone in industry, government and Para government agencies. All levels of management should attend since they will most likely be involved in addressing the crisis.
Vince Marchesani Ph.D.
Vince Marchesani, Ph.D. is the president and CEO of Environmental, Health and Safety International LLC. He also served as VP, Environmental, Health and Safety (EHS) at Basell (retired). He has 30+ years of experience in the chemical industry. He obtained his BS and MS degrees from Drexel University and PhD degree fro... More info