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Appreciative Recruitment: The Advisor's Role in Increasing Yield Numbers (EDU562C)

Presented by: Joy Cobb, Melissa A Toretch
(*) Single User Price. For multiple users please call 1-844-384-4744
Pre Recorded Webinar
60 minutes
Event Description
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Use Academic Advising with an Appreciative Advising Mindset to Improve Student Recruitment

Appreciative advising is the intentional collaborative practice of asking, open-ended questions that help students optimize their educational experiences and achieve their dreams, goals, and potentials. Academic advisors should think of themselves as recruiters for their college. Findings from Peterson and Kem (2009) indicate that “students tend to choose institutions where they have had interactions with academic advisors”. This means a conversation with you on campus can influence prospective students!

Academic advising is important not just with current students but also prospective students. By including an individual advising session during prospective student visits, the student and family are introduced to the Appreciative Advising mindset. For the student and family, this interaction is an opportunity to learn more about the academic program, the institution, to ask specific questions, and provides an introduction to the college's advising philosophy.

When a student expresses interest in a college, the student and their family can be invited to spend a day on the “Green Carpet”. The “Green Carpet” experience is a personally designed visitation day, which includes a session with a professional academic advisor; a campus tour which includes buildings related to the student's desired major; a meeting with a faculty member; a meeting with a student leader; and lunch in a university dining venue.

This session with expert speakers Joy Cobb & Melissa Toretch will provide quantitative and quantitative data that supports the influence of the “Green Carpet Day” experience in student matriculation. Joy and Melissa discuss about appreciative advising and academic advising and describe the role of academic advisors in the recruiting process. This session aims to highlight the benefits of collaboration and to outline the steps and strategies involved in a successful campaign.

Session Highlights

  • Discuss Appreciative Advising, specifically the Disarm and Discover phases
  • Understand the “green carpet” experience
  • How academic advisors can leverage their skills in the recruiting process
  • The importance of incorporating the Disarm and Discover phases with prospective students and their families
  • Understand the influence of the Disarm and Discover approach on prospective students


This session will benefit you by helping you learn how to:

  • Create a student’s sense of belonging and connection to your campus
  • Effectively link student interests to activities and opportunities on campus
  • Build a connection to faculty and staff before the student enrolls
  • Provide an introduction to your college’s advising philosophy
  • Offer students and families a personalized opportunity to learn about the programs and facilities related to their academic interest

Who should attend?

  • Enrollment professionals,
  • Admissions professionals,
  • Academic advisors,
  • Student Affairs professionals
About Our Speaker(s)

Joy Cobb | Higher Education SpeakerJoy Cobb
After completing my bachelor’s degree at The Ohio State University, I began my career in education as a high school math teacher. With a dream to continue my commitment to education as an academic advisor, I completed my master’s degree in Higher Education from Northeastern University. My transition into higher edu... More info


Melissa A Toretch | Appreciative Education SpeakerMelissa A Toretch
I have worked at Ohio University for 17 years including 4 years as an academic advisor.  Currently, I am an academic advisor in The Gladys W. and David H. Patton College of Education.  Prior to becoming an academic advisor I was the assistant director of our student recreation center and spent approximately 15 years ... More info

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    Event Title: Appreciative Recruitment: The Advisor's Role in Increasing Yield Numbers
    Presenter(s): Joy Cobb, Melissa A Toretch

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