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CPG & Retail Bundle of 3 Bestsellers (PKGCPG750B)

(*) Single User Price. For multiple users please call 1-800-223-8720
Pre Recorded Audio Conference
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Event Description

A 3-in-1 bestseller DVD package to understand the Millennial customer, price psychology and using social media to boost your retail business!

To run a successful business, it is vital to know the needs of your consumer and to have a good understanding of consumer behavior; however, it becomes more important if you are in the retail and CPG business. AudioSolutionz's 3-in-1 DVD package contains a collection of our three bestselling webinars that provides you an expert view of different ways that the consumers behaves in different situations, the factors governing their purchase decisions, their thought processes, and what they really want. Also, get a clear understanding of emerging social media trends in retail and how you can leverage its power while avoiding legal pitfalls.

Consumer Behavior DVD Package Features:

1. The Psychology of Price and Why It Matters

Join expert speaker James E. Dion in this webinar to understand what your company can do to make yourself appealing to the price-obsessed consumer.

Session Highlights:

  • Learn the concept of Cognitive Dissonance and the relationship to how consumers feel about price.
  • Discover how to explain why you have set the price you have and what specific words to use in that explanation.
  • Learn what price anchoring is and how it effects consumer's perceptions of a fair price.
  • Learn the emotions which play with the consumer's mind and how to make them work in your favor.
  • Learn how to prevent the customer from challenging price with easy to deploy pricing strategies.

2. Avoiding Legal Pitfalls in a Social Media World

In this session, expert speaker Sara Hutchins Jodka will discuss the myriad of social media issues that retail employers are forced to deal with in the Social Media Age.

Session Highlights

  • How to review your social media policy to ensure it complies with the law.
  • How to review and respond legally to employee social media conduct to keep the company out of hot water.
  • How to train employees and managers to engage on social media appropriately.
  • How social media is used as evidence in cases against companies and by companies.

3. Understanding the "Always On" Millennial Shopper

This session by expert speaker Michael R. Solomon, Ph.D. will explain some important ways that Millennials think about products and stores.

Training Objectives

  • How Millennials think
  • The Rise of Social Shopping: How to recreate a bricks-and-mortar shopping experience in an online environment
  • Promotional and merchandising applications of augmented reality platforms
  • Buying a Brand that isn't there: Digital Commerce in Virtual Worlds
  • Applications of 'gamification' to marketing strategy
About Our Speaker(s)

James Dion, Retail Industry Trends ExpertJames Dion
James Dion (Jim), founder and president of Chicago-based Dionco Inc., is an internationally known Retail Speaker & Trainer, Retail Consultant, and the Author of the bestsellers Retail Selling Ain't Brain Surgery, It's Twice As Hard, Start and Run a Retail Business and The Complete Idiot's Guide to Starting and Runn... More info


Sara Hutchins Jodka, Retail Regulations ExpertSara Hutchins Jodka
Sara regularly advises clients on social media, cyber smearing, workplace privacy, and the management, extraction, and authentication of electronically-stored information, including social media evidence. Sara has written numerous blogs and presented numerous seminars on these issues, and she has been featured on NBC 4... More info


Michael R. Solomon, Retail ExpertMichael R. Solomon Ph.D
Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The Uni... More info

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    Subject: You might be interested in this event from AudioSolutionz
    Event Title: CPG & Retail Bundle of 3 Bestsellers
    Presenter(s): James Dion , Sara Hutchins Jodka , Michael R. Solomon , Ph.D Protection Status