To run a successful business, it is vital to know the needs of your consumer and to have a good understanding of consumer behavior; however, it becomes more important if you are in the retail and CPG business. AudioSolutionz's 3-in-1 DVD package contains a collection of our three bestselling webinars that provides you an expert view of different ways that the consumers behaves in different situations, the factors governing their purchase decisions, their thought processes, and what they really want. Also, get a clear understanding of emerging social media trends in retail and how you can leverage its power while avoiding legal pitfalls.
Consumer Behavior DVD Package Features:
Join expert speaker James E. Dion in this webinar to understand what your company can do to make yourself appealing to the price-obsessed consumer.
In this session, expert speaker Sara Hutchins Jodka will discuss the myriad of social media issues that retail employers are forced to deal with in the Social Media Age.
This session by expert speaker Michael R. Solomon, Ph.D. will explain some important ways that Millennials think about products and stores.
James Dion (Jim), founder and president of Chicago-based Dionco Inc., is an internationally known Retail Speaker & Trainer, Retail Consultant, and the Author of the bestsellers Retail Selling Ain't Brain Surgery, It's Twice As Hard, Start and Run a Retail Business and The Complete Idiot's Guide to Starting and Runn... More info
Sara Hutchins Jodka
Sara regularly advises clients on social media, cyber smearing, workplace privacy, and the management, extraction, and authentication of electronically-stored information, including social media evidence. Sara has written numerous blogs and presented numerous seminars on these issues, and she has been featured on NBC 4... More info
Michael R. Solomon Ph.D
Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The Uni... More info