Join expert speaker Will Woodlee to get an overview of the primary regulatory and self-regulatory bodies that review cosmetic marketing materials as well as basic principles of cosmetics advertising law, including when and how to substantiate certain claims. You will also learn about the best practices in making "natural" claims, "organic" claims, and promotion of cosmetics through social media.
You will gain an understanding of the basic requirements applicable to the marketing of cosmetics in the United States. You will leave the session with the knowledge of the requirements for making and substantiating certain types of claims frequently used in the cosmetics industry. Further, learn about common pitfalls in the advertising and promotion of cosmetic products, including when using social media.
Who should attend:
Will Woodlee is a partner in the Washington, DC, law firm of Kleinfeld, Kaplan & Becker, LLP. His practice focuses primarily on counseling and advocating on behalf of food, dietary supplement, cosmetic, pharmaceutical, medical device, tobacco, and consumer product companies on regulatory and advertising law matters. W... More info