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Strategies and Tactics to Thrive in Retail (CPG618A)

Presented by: James Dion
(*) Single User Price. For multiple users please call 1-844-384-4744
Pre Recorded Webinar
60 minutes
Event Description
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Struggling with Your Retail Business? Get Tips and Tricks to Change, Adapt, and Stand Out

Lots of retailers did not survive the last couple of years and the blood bath is not over. Retailers blame customers’ changing shopping behaviors and their penchant for experiences rather than buying products for their woes. While it is true that customers are more capricious, demanding and indulgent than ever, and plain hard to please, most of the reasons why retailers are struggling is because they have no point of difference – their store/business is as good as anyone else’s – or even worse, the in-store experience often disappoints. Hence, retail, or rather those retailers – are dead or doomed to fail. Not so those who dare to change.

There are plenty of examples of retailers who have embraced the ‘store of the future’ challenge as their only chance to thrive. Who are they? What do they do? Why is it important that you know what they are doing? There is an important reason why you need to know. These retailers are the survivors in a challenging environment and they set the bar for everyone else including yourself. Customers ‘love’ and ‘like’ them and expect you to be like them if not better.

Do you think you know what your customers really need, want and desire? Is that a great product that will change their life? A great price? Professional service? If only it were that simple! Yes, they do need all of these things. In fact, you have been providing them all along. However, something is still missing and that is why sales and profits are not what they used to be. .

Policy changes, competition, and other external factors play a part here. However, that’s only half of the story and the solution must be found somewhere else. It is called inspiration. Inspiration to change, to adapt, to dare to stand out, and to think of different ways of running your business. Because, only businesses that dare to change, to try different approaches, and to be unique can thrive today and in the future. With so much choice out there and sometimes less money in their pockets, consumers don’t like to feel that they’ve wasted their time, money, or effort on anything that is not brilliant or worthwhile.

Join this session with retail consultant James E. Dion and get strategies and tactics to thrive in retail in this competitive and stressful period. You will learn how to deliver the 'brilliant and worthwhile'. You will leave the session with at least 10 resolutions that will guide you in your quest for customer relevance and better profits.

Session Highlights

This session will cover:

  • A look at the past – lessons learned.
  • The future: Retailers’ strategies and why they should matter to you.
    • Digital needs physical. Physical needs digital. Examples from Wal-Mart, Amazon, Warby Parker, Bonobos, Adore Me, etc. 
    • Showrooming and retailers’ store right-sizing and focusing on services rather than selling. Examples for Target, Nordstrom, Kohl’s, IKEA, etc.
    • Augmented reality to engage shoppers more deeply. Examples for IKEA, Lowe’s, etc.
    • Artificial Intelligence to create customer-centric experiences. Examples for Amazon, Target, Tumi, etc.
    • Conversational commerce to replace mobile commerce? Maybe. 
    • Deliver me now and its impact on the supply chain and crimping profitability. The options and the alternatives. Examples for Lowe’s, Sephora, Netflix, Stitch Fitch, etc.
    • Delivering unique/personalized frictionless experiences
    • Retailers’ unusual partnerships and collaborations. Examples for Ikea, Lidl, Ace Hardware, Marie Claire, Aldi, Home Depot, Kohl’s, J.Crew, etc.
    • The return of private label programs. Examples for Brandless, Bloom Haus, Amazon, Costco, Trader Joe’s

Who Should Attend

  • Business owners
  • Marketing managers
  • Buyers
  • Merchandisers
  • Advertising executives
  • Category managers
  • Wholesale buyers
  • Distributors
  • Manufacturers’ rep. pricing managers
About Our Speaker(s)

James Dion | Retail Consumer Trends SpeakerJames Dion
James Dion (Jim), founder and president of Chicago-based Dionco Inc., is an internationally known Retail Speaker & Trainer, Retail Consultant, and the Author of the bestsellers Retail Selling Ain't Brain Surgery, It's Twice As Hard, Start and Run a Retail Business and The Complete Idiot's Guide to Starting and Running ... More info

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    Event Title: Strategies and Tactics to Thrive in Retail
    Presenter(s): James Dion

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