Leveraging social media sites to drive sales and leads is on a massive rise. 2014 saw a 60% increase in revenue originating from social media while consumers spent more retail time on mobile than desktop. Marketers must rethink how they will deliver messaging to the consumer going forward while managing the risk of using public networking forums.
Even for seasoned marketing professionals-this is new territory! Mobile and social opportunity that did not exist five years ago are now the new frontier in marketing. The new networks can be a great opportunity for exposure, and revenue for your company. In this session, you will learn to master the tool of online marketing-mobile and social. Learn how digital advertising can augment your entire marketing efforts, creating publicity, opportunity and sales potential while avoiding the marketing missteps and legal pitfalls.
More than 85% of customers expect businesses to be active in social media and 79% of companies are either using or planning to use social media. However, only 12% are doing so effectively. Get the online social media training you need to outperform your competitors. This session by John Lawson will go beyond your existing knowledge of social media platforms to help you create a strong digital strategy for your brand or product.
Evaluate how the basics of marketing and promotion have changed. Learn how to build an effective content marketing structure and retarget using digital methods across multiple platforms. Master the Facebook Advertising Solution to grab more attention and sales. Also, learn how to identify, attract and forge a community.
Benefits of the session:
Who should attend
John Lawson is highly regarded as an industry leader and 'boot-strapped' multi-million dollar selling success in online commerce. John is the author of the best-selling book, 'Kick-Ass Social Commerce for e-Preneurs' and has appeared as an American Express spokesperson in their national TV ad and his businesses were fe... More info