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Social Media, Mobile Technology & Online Marketing Risks & Benefits for Retailers: Value, Protocol Etiquette, and Your Legal Responsibilities (CPG250F)

Presented By : John Lawson
(*) Single User Price. For multiple users please call 1-800-223-8720
Pre Recorded Webinar
60 minutes
  •  Tue, February 24, 2015
Event Description

Using Digital Marketing To Create Publicity, Opportunity & Sales Potential While Avoiding Legal Pitfalls

Leveraging social media sites to drive sales and leads is on a massive rise. 2014 saw a 60% increase in revenue originating from social media while consumers spent more retail time on mobile than desktop. Marketers must rethink how they will deliver messaging to the consumer going forward while managing the risk of using public networking forums.

Even for seasoned marketing professionals-this is new territory! Mobile and social opportunity that did not exist five years ago are now the new frontier in marketing. The new networks can be a great opportunity for exposure, and revenue for your company. In this session, you will learn to master the tool of online marketing-mobile and social. Learn how digital advertising can augment your entire marketing efforts, creating publicity, opportunity and sales potential while avoiding the marketing missteps and legal pitfalls.

More than 85% of customers expect businesses to be active in social media and 79% of companies are either using or planning to use social media. However, only 12% are doing so effectively. Get the online social media training you need to outperform your competitors. This session by John Lawson will go beyond your existing knowledge of social media platforms to help you create a strong digital strategy for your brand or product.

Evaluate how the basics of marketing and promotion have changed. Learn how to build an effective content marketing structure and retarget using digital methods across multiple platforms. Master the Facebook Advertising Solution to grab more attention and sales. Also, learn how to identify, attract and forge a community.

Session Highlights:

  • Using the Cloud and Mobile to transform your business
  • Empowering Fans and Followers
  • The 7 legal guidelines business executives must be aware of with social networks
  • Using testimonials and leveraging user generated content (UGC)
  • Facebook Advertising and Fan Engagement
  • Measuring your digital marketing strategy efforts
  • How can business meet marketing goals: examining 3 key case studies

Benefits of the session:

  • Learn how to use digital marketing to create social engagement that can make you stand out to relevant prospects
  • Grow the power of your content marketing base and increase your credibility
  • Learn how to monitor mentions and sentiment in social for your company and brands
  • Understand how to measure, track and improve your social media ROI and performance
  • Determine whether mobile marketing is a good fit for your business
  • Learn how to use Facebook advertising to target custom audiences
  • Understand how to integrate and streamline all your various social channels to reach your desired market.

Who should attend

  • Communications Managers
  • Mobile Marketers
  • Non-profit Organizers
  • Small business owners
  • Corporate Marketers
  • Public relations Directors and Managers
  • Marketing Directors and Managers
  • Internet Marketing Managers
  • Events Marketing Managers
  • Product Marketing Managers
  • VP of Marketing/CMO
  • Social Media Managers and Coordinators
  • Website Community Managers
About Our Speaker(s)

John Lawson, Retail ExpertJohn Lawson
John Lawson is highly regarded as an industry leader and 'boot-strapped' multi-million dollar selling success in online commerce. John is the author of the best-selling book, 'Kick-Ass Social Commerce for e-Preneurs' and has appeared as an American Express spokesperson in their national TV ad and his businesses were fe... More info

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    Event Title: Social Media, Mobile Technology & Online Marketing Risks & Benefits for Retailers: Value, Protocol Etiquette, and Your Legal Responsibilities
    Presenter(s): John Lawson Protection Status