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Stay Compliant with the Law While Advertising on Digital Platforms (CPG361M)

Presented By : Justin J. Prochnow
(*) Single User Price. For multiple users please call 1-800-223-8720
Pre Recorded Webinar
60 minutes
  •  Wed, May 11, 2016
Event Description

Get the Best Returns on Your Social Media Advertising without Putting Yourself at Risk of Regulatory Action

Advertising in the digital age provides great opportunities for companies to reach consumers that they might not otherwise ever dream of. Companies can reach millions of potential customers with one message. However, advertising in these new areas, such as social media platforms like Facebook, Twitter and LinkedIn, brings some new challenges to companies for compliance.

This session by our expert speakers, Justin Prochnow and Greenberg Traurig, will address how companies can advertise on social media without putting themselves at risk for action from regulators like the Federal Trade Commission (FTC) or civil litigants seen in the growing number of class action lawsuits in California and other states.

While this session might address some examples specific to food and supplement companies, the majority of the content will pertain to any advertised products. Anyone using social media to advertise products will benefit from this seminar. You'll also get a detailed PowerPoint to view during the presentation and refer to afterwards for enhanced learning.

In particular, this session will address FTC guidance involving:

  • Made in the USA claims
  • Endorsements and Testimonials
  • Dot.Com Disclosures
  • Native Advertising

Key Takeaways:

  • All advertising, whether on Social Media or otherwise, must be 1) truthful and not misleading; 2) not unfair; and 3) substantiated.
  • Endorsement and testimonials used in advertising are treated as claims made by the company.
  • Any material connections between an endorser and the company selling the product must be disclosed, even in limited arenas such as Twitter.
  • Native advertising, while permissible, must be obvious as advertising or must be clearly and disclosed as such.
  • Pursuant to the Dot.Com Guides, disclosures made online must be reasonable and conspicuous.

Who should attend?

  • C-suite level executives in any company advertising products
  • Marketing and advertising departments
  • Regulatory departments
  • Ecommerce company professionals
  • Digital marketing managers/Professionals
  • Innovation managers
About Our Speaker(s)

Justin J. Prochnow, Retail Industry Trends ExpertJustin J. Prochnow
Justin J. Prochnow focuses his practice on regulatory and business issues primarily in the food, beverage, dietary supplement, and cosmetic industries. Justin works with clients to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission and o... More info

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    Event Title: Stay Compliant with the Law While Advertising on Digital Platforms
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