Advertising in the digital age provides great opportunities for companies to reach consumers that they might not otherwise ever dream of. Companies can reach millions of potential customers with one message. However, advertising in these new areas, such as social media platforms like Facebook, Twitter and LinkedIn, brings some new challenges to companies for compliance.
This session by our expert speakers, Justin Prochnow and Greenberg Traurig, will address how companies can advertise on social media without putting themselves at risk for action from regulators like the Federal Trade Commission (FTC) or civil litigants seen in the growing number of class action lawsuits in California and other states.
While this session might address some examples specific to food and supplement companies, the majority of the content will pertain to any advertised products. Anyone using social media to advertise products will benefit from this seminar. You'll also get a detailed PowerPoint to view during the presentation and refer to afterwards for enhanced learning.
In particular, this session will address FTC guidance involving:
Who should attend?
Justin J. Prochnow
Justin J. Prochnow focuses his practice on regulatory and business issues primarily in the food, beverage, dietary supplement, and cosmetic industries. Justin works with clients to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission and o... More info