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Weight-Loss Claims: The Skinny on How to Promote Products Without Gaining Unwanted Attention (CPG173R)

Presented by: Justin J. Prochnow
 
(*) Single User Price. For multiple users please call 1-800-223-8720
Pre Recorded Webinar
60 minutes
  •  Thu, January 26, 2017
Event Description

Promoting Products With Weight-Loss Claims Per FDA and FTC Regulations.

One of the most popular New Year’s Resolutions is to lose weight. Joining a gym is hard work, so everyone is on the lookout for the next “magic” pill or cream. As reports continue to reveal America’s growing obesity problem, more and more people are looking for ways to drop unwanted pounds. And as more and more people look for products, companies in the weight-loss and weight-management arena look to “one-up” each other with claims.

According to FDA and FTC regulations, all claims must be substantiated by “competent and reliable scientific” evidence – but what does that mean?  You must have good science that supports the ingredients in your product at the levels that are included in your product.

In this session, expert speaker Justin Prochnow, will address the regulations and enforcement by the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) of weight-loss products and claims made to promote such products. It will also discuss ways to best avoid unwanted scrutiny from regulators and other sources.

While this session will focus on food, beverage, supplement, and topical products, the content will apply to any products advertised for weight-loss. Plus, you’ll get a detailed PowerPoint during the presentation and as a handout to refer afterwards.

Session highlights:

  • What form do most weight-loss products take and what products are most scrutinized by the FDA and the FTC?
  • What claims are allowed for weight-loss products from a regulatory standpoint?
  • What claims are permissible structure-function claims and what claims are disease claims?
  • Parameters for using endorsements and testimonials are popular forms of advertising for weight-loss products.
  • The FTC issued a guidance document to media outlets called “Gut Check”.  What types of claims does the FTC think should be on the radar of media outlets as suspicious?
  • What weight-loss claims and products have been the subject of class action lawsuits?
  • In particular, this session will address FDA and FTC regulation and civil litigation involving:
  • FTC Guidance Documents on Weight-Loss Claims
  • FTC Guidance on Use of Endorsements and Testimonials
  • FDA and FTC Guidance on Substantiation of Claims

Who Should Attend

  • C-suite level executives in any company advertising products
  • Marketing and advertising departments
  • Regulatory departments
  • Anyone advertising products
About Our Speaker(s)

Justin J. Prochnow | Advertising Regulatory Compliance SpeakerJustin J. Prochnow
Justin J. Prochnow focuses his practice on regulatory and business issues primarily in the food, beverage, dietary supplement, and cosmetic industries. Justin works with clients to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission and o... More info

 
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    Subject: You might be interested in this event from AudioSolutionz
    Event Title: Weight-Loss Claims: The Skinny on How to Promote Products Without Gaining Unwanted Attention
    Presenter(s): Justin J. Prochnow

 
 
 
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