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Using attractive claims to promote food, beverage, and supplement products is a key to long-term success. However, companies have to not only stay within the parameters of permissible claims established by regulatory agencies enforcing laws and regulations, companies must also deal with state Attorneys General and local District Attorney offices, public action groups, and the continuous wave of class action plaintiff lawyers filling lawsuits for alleged false and misleading advertising.
In this session, expert speaker Justin Prochnow will address the claims receiving the most attention and scrutiny and discuss ways to best avoid unwanted attention and the courtroom. In particular, discussions will happen on FDA and FTC regulation and civil litigation involving ‘Natural’ and ‘Made in USA’ claims, nutrient content claims such as ‘Healthy’, other targeted claims and their proper substantiation. A detailed PPT will also be provided to you that you can view during the presentation and refer to afterwards as well.
While this session might address some examples specific to food and supplement companies, the discussion will majorly happen on content related to any advertised products. Anyone using Social Media to advertise products will benefit from this seminar.
Session Highlights:
Who Should Attend
Justin J. Prochnow
Justin J. Prochnow focuses his practice on regulatory and business issues primarily in the food, beverage, dietary supplement, and cosmetic industries. Justin works with clients to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission and o... More info