Claims Department: How to Aggressively Market Your Product without Stepping Over the Line (CPGD63G)

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Product Claims That Are Under Increasing Scrutiny, FDA and FTC Regulations, and Ways to Avoid Legal Actions.

Using attractive claims to promote food, beverage, and supplement products is a key to long-term success. However, companies have to not only stay within the parameters of permissible claims established by regulatory agencies enforcing laws and regulations, companies must also deal with state Attorneys General and local District Attorney offices, public action groups, and the continuous wave of class action plaintiff lawyers filling lawsuits for alleged false and misleading advertising. 

In this session, expert speaker Justin Prochnow will address the claims receiving the most attention and scrutiny and discuss ways to best avoid unwanted attention and the courtroom. In particular, discussions will happen on FDA and FTC regulation and civil litigation involving ‘Natural’ and ‘Made in USA’ claims, nutrient content claims such as ‘Healthy’, other targeted claims and their proper substantiation. A detailed PPT will also be provided to you that you can view during the presentation and refer to afterwards as well.

While this session might address some examples specific to food and supplement companies, the discussion will majorly happen on content related to any advertised products.  Anyone using Social Media to advertise products will benefit from this seminar.

Session Highlights:

• Never has it been more important to know what is on your label. It doesn’t do you any good to copy another company’s label if its label is false or misleading. Everyone is looking at your labels – consumers, regulators, special interest groups and class action plaintiff lawyers.
• “All natural” is still the most target claim from class action plaintiff lawyers – it is best to avoid general claims made for products without clear definitions.
• Why all claims must be substantiated by “competent and reliable scientific” evidence – but what does that mean?
• Why you must have good science that supports the ingredients in your product at the levels that are included in your product.
• Know that “Made in the USA” means that a product is not only processed in the USA, but all or virtually all of the ingredients also come from the USA.
• “Healthy” is a defined term in the Code of Federal Regulations and certain criteria must be met to make a permissible claim. Learn how!

Who Should Attend

• C-suite level executives in any company advertising products
• Marketing and advertising departments
• Regulatory departments
• Anyone advertising products