Yes, price is just a number but consumers appear to be obsessed with it. Price can have psychological and even physiological effects on price obsessed customer - it can infuriate, surprise, sadden or delight us and it often confuse us. Price consideration can even block the thinking part of our brain leading us to make poor business and buying decisions. There are still almost half a billion dollars in unused daily deals (deals that were bought but never used) which is sufficient proof that for some price obsessed consumers, getting a deal is more important than getting a product, the thrill is in the hunt for these consumers.
What should companies do to appeal to the price-obsessed consumer? There are at least ten price strategies that sellers can deploy to win the customer's mind, heart and wallet which don't involve lowering prices but rather presenting the price properly. You can explain the fair price to the consumer and 'packaging' the price and the products that it is associated with in such a way so that the customer truly feels that they got the best deal ever.
In this webinar with expert speaker James E. Dion you will learn more advanced methods to reduce the impact of profit robbing price decreases. Pick up the key to and delve deeper into the minds of consumers to learn how they perceive and process price information. This session will help you discover at least five additional price strategies that you can deploy with success.
Who Should Attend
The ideas and concepts discussed in this session will be relevant to:
James Dion (Jim), founder and president of Chicago-based Dionco Inc., is an internationally known Retail Speaker & Trainer, Retail Consultant, and the Author of the bestsellers Retail Selling Ain't Brain Surgery, It's Twice As Hard, Start and Run a Retail Business and The Complete Idiot's Guide to Starting and Runn... More info