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Crossing the Digital Divide: You Have A Store. You Have a Website. Now What? (CPGO40A)

Presented by: Richard Sexton
 
(*) Single User Price. For multiple users please call 1-800-223-8720
Pre Recorded Webinar
60 minutes
Event Description
See the sneak peek before you buy!
 

Find Out the New Omni-Channel Strategy of Serving Customers

If you are a consumer-facing business in the retail or service sectors, you are probably already “omni-channel”, with a presence in the physical, online, and print channels.  You have a huge advantage over your competitors, but how do you leverage these assets to reach as many customers as possible?

Join Richard Sexton in this informative 60-minute LIVE webinar, to get an action plan for presenting a consistent omni-channel brand message that uses your already-existing knowledge base and experience, allowing you to re-position the business as a sophisticated, relevant enterprise in contact with customers across channels and devices. Tune in to this session to gain a competitive advantage in business.

Topics covered in the session:

  • What defines “the digital divide” and how an omni-channel strategy creates a bridge
  • Website functionality: a breakdown of what makes your site function
  • Leveraging your physical presence to the online channel and create the omni-channel experience
  • Some search engine marketing basics
  • Moving from online to a brick and mortar presence
  • Responsive design/ Adaptive design
  • Measuring success and planning ahead

Session Agenda:

  • Omni-Channel is a cohesive shopping experience that reinforces your brand to the customer. Why does being “Omni-Channel” matter?
  • Realistically defining your website objectives
  • Insights on technical components of your website: the functionality of the website
  • Local listings, local reviews and social media
  • Order fulfillment across channels
  • Incorporating print media into your omni-channel initiatives
  • Native Apps/ Passbook and Wallet
  • Analytics
    • How to get insights into your omni-channel business
    • Basic website metrics
  • Realizing success
    • How to measure beyond sales
    • Setting up your action plan for future success

Who should attend

  • CEOs, CIOs, CMOs, COOs
  • Marketing Directors and Managers
  • Online Marketing Managers
  • E-Commerce Specialists/Managers
  • Social Media Managers
  • Marketing Communications Managers
  • Product Managers
  • Innovation Managers
  • Customer Experience Managers
  • IT Managers
About Our Speaker(s)

Richard Sexton, Marketing Compliance ExpertRichard Sexton
Richard Sexton founded Carolina Rustica 18 years ago after a one year trip around the world to celebrate a voluntary departure from the corporate life. Carolina Rustica is now a nationally-recognized omni-channel retailer of high end furniture which embraces online technology and consumer trends to grow its customer ba... More info

 
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    Event Title: Crossing the Digital Divide: You Have A Store. You Have a Website. Now What?
    Presenter(s): Richard Sexton

 
 
 
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We are no longer able to fulfill online orders. We will fullfill all DVD and book orders already placed.

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