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''Emotional Economics'': Leveraging the Feelings that Make People Buy (CPG273U)

Presented by: Paul Conner
(*) Single User Price. For multiple users please call 1-844-384-4744
Pre Recorded Webinar
60 minutes
Event Description
See the sneak peek before you buy!

Apply Nontraditional Methods to Detect Non-Conscious Emotions that Influence Targeted Purchasing.

Obviously, the primary challenge for businesses is getting consumers to buy their products and services. More formally, this is an “economic” challenge. Buying involves decisions and behavior, and behavioral science has conclusively shown that decisions and behavior – including buying – are driven by some form of emotion. Therefore, businesses are challenged to know and leverage the emotions that drive targeted consumers to buy their products and services. This is called “emotion-to-buying” dynamic or “Emotional Economics.”

What will be new and important to many is the fact that emotions operate in large part non-consciously or unconsciously. Traditional research methods do not capture non-conscious emotional dynamics.

This webinar by consumer researcher Paul Conner will show how to identify the emotions that drive decisions to buy a product or service. Get guidelines for leveraging these emotions in marketing to manipulate buying behavior. This session will enlighten you about ways to conduct nontraditional research that does capture non-conscious emotions helping you improve your ability to find emotions that influence targeted purchasing – emotions that would have been undetected if traditional research methods were used.

After this presentation, you will walk away with an appreciation of the importance of emotions, how they work to drive buying (including non-consciously), how to effectively measure them, and how to activate the driving emotions in your marketing.

Learning Objectives:

  • Understand that emotions strongly impact what consumers buy—explained with Emotive Analytics’ Emotional Dynamics model.
  • Knowing and accepting emotional dynamics
  • Studying and identifying emotions that are driving purchase of your products and services.
  • Ways to conduct research that effectively reveal the emotions that are driving targeted purchases among targeted consumers.
  • Ways to conduct marketing that activate the emotions that drive targeted purchases.

Who should attend?

  • C-suite executives
  • Analysts
  • Account Executive, Directors, VP
  • Brand Managers
  • Advertising Professionals
  • Marketing & Sales Professionals
  • Customer Service Professionals
  • Store Owner, Manager, VP, Director
  • Wholesale Buyer, Distributor, Retailer
  • Pricing Manager
  • Team Leaders
  • HR Professionals
About Our Speaker(s)

Paul Conner | Consumer Marketing Research SpeakerPaul Conner
A consumer researcher since 1982, Paul Conner founded Emotive Analytics in 2004 after seeing that traditional consumer research was lacking in revealing why people do what they do. He began a search for better solutions and, in psychology and neuroscience, found that assessing emotions and implicit System 1 processing ... More info

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    Event Title: ''Emotional Economics'': Leveraging the Feelings that Make People Buy
    Presenter(s): Paul Conner

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