It’s estimated that 70% of consumers’ decision-making process is emotionally rooted, and yet companies still tend to focus on more product-based features, attributes and benefits. How to bridge the gap? It won’t be by relying on self-reported ratings to discern what intuitively resonates with shoppers. Fortunately, facial coding provides a way forward.
This presentation by expert speaker Dan Hill, Ph.D., a member of the Advertising Research Foundation’s original neuromarketing task force, will address all the various ways in which a company might get a handle on consumers’ affective responses, with tips on what does and doesn’t work in advertising, packaging retail environments and customer service.
Who Should Attend
Dan Hill PhD
Dan Hill, PhD, is the founder and president of Sensory Logic, a research firm that specializes in facial coding to capture and quantify emotional response. Dan holds 10 U.S. patents, and is the author of 4 business books, including Emotionomics, which was chosen by Advertising Age as one of the top 10 must read books o... More info