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Step Closer to Customers - Ahead of the Competition with Emotive IQ (CPG561T)

Presented by: Dan Hill, PhD
 
(*) Single User Price. For multiple users please call 1-800-223-8720
Pre Recorded Webinar
60 minutes
  •  Thu, May 19, 2016
Event Description
See the sneak peek before you buy!
 

How Breakthroughs in NeuroBiology and Scientific Research Tools to Measure Customer Emotions Can Help in Advertising, Retail Packaging and Customer Service

It’s estimated that 70% of consumers’ decision-making process is emotionally rooted, and yet companies still tend to focus on more product-based features, attributes and benefits. How to bridge the gap? It won’t be by relying on self-reported ratings to discern what intuitively resonates with shoppers. Fortunately, facial coding provides a way forward.
This presentation by expert speaker Dan Hill, Ph.D., a member of the Advertising Research Foundation’s original neuromarketing task force, will address all the various ways in which a company might get a handle on consumers’ affective responses, with tips on what does and doesn’t work in advertising, packaging retail environments and customer service.

 Session Highlights:

  • The challenges and opportunities created by breakthroughs in neurobiology
  • Why self-reported feelings are trumped by capturing intuitive, emotional responses
  • What’s the capability and development status of the new, scientific research tools
  • Tips on what does and doesn’t work for CPG in terms of advertising and packaging
  • Tips on what does and doesn’t work in retail environments and customer service
  • Model for how consumers make decisions and are influenced
  • Cover the grid of all the real and supposed emotive tools available for company research
  • Checklists of do’s and don’t’s in order to connect with customers better

Who Should Attend

  • Heads of market research
  • Advertising
  • Brand Equity
  • Customer Service
  • Design Firms
  • Marketing and Sales Professionals
  • Retail Professionals
About Our Speaker(s)

Dan Hill | Consumer Oriented Advertising SpeakerDan Hill PhD
Dan Hill, PhD, is the founder and president of Sensory Logic, a research firm that specializes in facial coding to capture and quantify emotional response. Dan holds 10 U.S. patents, and is the author of 4 business books, including Emotionomics, which was chosen by Advertising Age as one of the top 10 must read books o... More info

 
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    Event Title: Step Closer to Customers - Ahead of the Competition with Emotive IQ
    Presenter(s): Dan Hill, PhD

 
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