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Step Closer to Customers - Ahead of the Competition with Emotive IQ (CPG561T)

Presented By : Dan Hill , PhD
(*) Single User Price. For multiple users please call 1-800-223-8720
Pre Recorded Webinar
60 minutes
  •  Thu, May 19, 2016
Event Description

How Breakthroughs in NeuroBiology and Scientific Research Tools to Measure Customer Emotions Can Help in Advertising, Retail Packaging and Customer Service

It’s estimated that 70% of consumers’ decision-making process is emotionally rooted, and yet companies still tend to focus on more product-based features, attributes and benefits. How to bridge the gap? It won’t be by relying on self-reported ratings to discern what intuitively resonates with shoppers. Fortunately, facial coding provides a way forward.
This presentation by expert speaker Dan Hill, Ph.D., a member of the Advertising Research Foundation’s original neuromarketing task force, will address all the various ways in which a company might get a handle on consumers’ affective responses, with tips on what does and doesn’t work in advertising, packaging retail environments and customer service.

 Session Highlights:

  • The challenges and opportunities created by breakthroughs in neurobiology
  • Why self-reported feelings are trumped by capturing intuitive, emotional responses
  • What’s the capability and development status of the new, scientific research tools
  • Tips on what does and doesn’t work for CPG in terms of advertising and packaging
  • Tips on what does and doesn’t work in retail environments and customer service
  • Model for how consumers make decisions and are influenced
  • Cover the grid of all the real and supposed emotive tools available for company research
  • Checklists of do’s and don’t’s in order to connect with customers better

Who Should Attend

  • Heads of market research
  • Advertising
  • Brand Equity
  • Customer Service
  • Design Firms
  • Marketing and Sales Professionals
  • Retail Professionals
About Our Speaker(s)

Dan Hill PhD
Dan Hill, PhD, is the founder and president of Sensory Logic, a research firm that specializes in facial coding to capture and quantify emotional response. Dan holds 10 U.S. patents, and is the author of 4 business books, including Emotionomics, which was chosen by Advertising Age as one of the top 10 must read books o... More info

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    Event Title: Step Closer to Customers - Ahead of the Competition with Emotive IQ
    Presenter(s): Dan Hill , PhD Protection Status