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Making Claims: How to Aggressively Market Your Product without Stepping Over the Line (CPG851C)

Presented by: Justin J. Prochnow
(*) Single User Price. For multiple users please call 1-844-384-4744
Pre Recorded Webinar
60 minutes
Event Description
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Learn About the Top 10 Product Claims which Receive the Most Attention from Regulators and Litigators

There are factors from a variety of sources such as manufacturing issues, personal issues, supply issues which keeps industry personnel up at night. However, scrutiny of the labeling, marketing and advertising for food, beverage and dietary supplements has never been greater. As FDA and FTC get more pressure action from U.S. Senators and Congressmen and Public Action Groups to take enforcement action, companies have to be ever mindful of the morass of laws and regulations. In addition, litigation over alleged false advertising and labeling has exploded over the last 4-5 years. Class action plaintiff lawyers in California and other states are filing a constant stream of lawsuits over claims like "all natural" or "healthy". Yet, in order to distinguish their products from the myriad other products on the market, companies have to understand how they can market their products aggressively but without crossing the line.

This session by regulatory compliance expert, Justin Prochnow, will help companies understand where that line is and how close they can get to it without going over.

Making attractive claims to set a food, beverage, or supplement product apart from the large array of other products on the market is a difficult proposition. Companies have to steer clear of regulatory enforcing laws and regulations, public action groups championing causes like "non-GMO", and plaintiff lawyers suing over advertising like "all natural."

This webinar will discuss the most targeted claims and how to avoid attention from the various people and groups scrutinizing claims. Our expert will take you through the Top 10 claims receiving the most attention from regulators and litigators. You will get links to valuable reference guides posted by the FDA and other agencies.  Plus, you will receive tips to keep in mind when formulating future labeling, marketing and advertising.

Session Highlights:

  • Structure-Function Claims
  • Nutrient Content Claims
  • "All Natural" Claims
  • Use of Endorsements and Testimonials in Advertising
  • Class Action Lawsuits

Who Should Attend

  • Presidents, CEOs, COOs, and other principals of food beverage, dietary supplement companies
  • Directors of Marketing and Advertising and any other personnel in the marketing departments
  • Directors of Regulatory Affairs and other personnel in the regulatory department
  • In-house and outside counsel with client in the Food, Beverage and Supplement industries
About Our Speaker(s)

Justin J. Prochnow | Advertising Regulatory Compliance SpeakerJustin J. Prochnow
Justin J. Prochnow focuses his practice on regulatory and business issues primarily in the food, beverage, dietary supplement, and cosmetic industries. Justin works with clients to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission and o... More info

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    Event Title: Making Claims: How to Aggressively Market Your Product without Stepping Over the Line
    Presenter(s): Justin J. Prochnow

Our Accreditation Partners Protection Status

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The ProEdTech Team