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The Engagement Principle: How to Increase Revenue, Capture Market Share and Supersede Your Competition (CPG374C)

Presented by: Jeffrey P. McNulty
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Event Description

The Power of Engagement: From Fostering a Truly Magnetic Culture to Increasing Customer Retention in Your Stores.

Most major brick and mortar retailers are struggling with the complexities of e-commerce, their digital presence and the effect of an online juggernaut like Amazon. To effectively combat this growing consumer trend, successful retailers are realizing that the customer is “demanding” a back-to-basics strategy to fulfill their basic shopping requirements.

This session by expert speaker Jeffrey P. McNulty, will be a major reset about how to realign the consumer goods sector and focus on retail fundamentals like: knowledgeable employee’s, exemplary customer service and a fully engaged workforce. This will allow your company to reboot and redirect your organization towards establishing employee/customer relationships that are built upon trust, transparency and commitment to the customer’s needs. This in turn will generate top line sales growth, improved gross margin numbers and a strong positive net income line. Customers want to be able to trust their organizations and are demanding competence throughout every step of the buying process.

This session will provide you with the tools required to effectively manage and lead a successful retail store operation. You will be able to create a truly magnetic and inclusive environment by hiring the appropriate employees for your business model, providing exemplary customer service, foster an atmosphere of engagement among your employee’s/customers and increase store revenue with ascending profit margins. In addition, when all of these principles are being implemented and executed, you will generate a synergistic effect that will reflect on your bottom line, the morale of your employee’s/managers and the satisfaction of your teams.

Session Highlights

  • Six critical steps to ensure effective hiring practices.
  • Seven necessary strategies for a strong onboarding program.
  • Tangible methods to guarantee your company is promoting the right leaders.
  • Three “Red Flags” to watch out for when promoting leaders, and what is the 80-20 rule?
  • How to deliver stellar employee training and the best practices of “The Buddy System”?
  • How to effectively implement M.B.W.A. as a leader to have a solid grasp on your store?
  • Five tips to successfully execute exit interviews with your employee’s/customers.
  • How to improve and cultivate empathy skills to more effectively relate with your teams?
  • Six important guidelines for establishing the behavior of active listening.
  • The major financial impact of the assisted customer versus the unassisted customer.
  • Why is the basic adage of “Walk The Customer” extremely important in today’s society?
  • Eight paramount rules to follow to demonstrate that you truly care about your teams.

Who Should Attend

  • Chief Customer Officer
  • Divisional Presidents
  • Director of Sales, Director of Customer Service
  • Vice Presidents of Human Resources
  • Vice Presidents
  • Human Resource Directors
  • Area Managers
  • District Managers
  • Store Directors
  • Assistant Store Directors
About Our Speaker(s)

Jeffrey P. McNulty | Retail Market Research SpeakerJeffrey P. McNulty
Jeffrey P. McNulty is considered a "Hybrid" in the business world as he has over 30 years’ experience as an Executive Leader with corporations such as The Home Depot, Lowes, Barnes & Noble, PetSmart, Shopko & Toys R Us in retail as well as over 11 years’ experience as a Retail Market Research Analyst. He is current... More info

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    Event Title: The Engagement Principle: How to Increase Revenue, Capture Market Share and Supersede Your Competition
    Presenter(s): Jeffrey P. McNulty

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