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Understand the Basics of Pet Food Regulations and Labeling Claims (CPG487Z)

Presented by: Will Woodlee, Celeste Wheeler
(*) Single User Price. For multiple users please call 1-844-384-4744
Pre Recorded Webinar
60 minutes
Event Description
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Label and Market Pet Food Compliantly: Avoid Common Pitfalls in Promoting Quality and Ingredients

The rules regarding what can go in pet food and how pet foods must be labeled can be confusing. You must understand the issues raised by recent, high-profile concerns about pet food safety.Join this session, where food and drug experts Will Woodlee and Celeste Wheeler will help you understand the basics of pet food regulation and will decipher the requirements for pet food labeling claims.

This session will discuss the basics of pet food labeling and claims, as well as address two current hot topics: pet “supplements”, and recent, high-profile safety concerns. You will get a concise, simple explanation of the elements of a pet food label and the requirements applicable to pet food labeling claims.

You will get an overview of the rules governing pet food regulation, including FDA regulations and the Association of American Feed Control Officials model regulations. The session will cover other topics such as: promoting products as “natural” and “organic”; the regulatory status of so-called pet “supplements”; competitor challenges to labeling claims; and recent pet food safety concerns.

You will leave this session with an understanding of the rules governing pet food labeling in the United States, including the challenges and opportunities that marketers of pet products face in promoting their products in compliance with current law. If you are a consumer, you will leave better equipped to understand pet food labels to inform your purchasing choices.

Session Objectives

In this session, you will learn how to:

  • Decode a pet food label
  • Make labeling claims
  • Distinguish between claims that make a pet product a food vs. an animal drug
  • Understand the issues raised by recent high-profile pet food safety concerns

Session Highlights

This session will cover:

  • The basics of naming pet food products, including the 100%, 95%, 25%, 3%, and “flavor” rules
  • Common pitfalls in promoting the quality of pet food products and their ingredients
  • Natural and organic claims issues
  • Claims that could cause the FDA to regulate your pet product as an animal drug versus a food item (and why the difference matters)
  • Labeling claims and the risk of competitor challenges
  • Recent pet food safety issues

Who Should Attend

  • Employees of manufacturers, distributors, and retailers of pet food products 
  • Attorneys, regulatory affairs specialists, and marketing professionals serving the industry
  • Investors, entrepreneurs, scientists, and government employees interested in learning more about regulation of pet food labeling
  • Conscientious pet owners looking for guidance in understanding pet food labels to better inform purchasing choices for their furry friends
About Our Speaker(s)

Will Woodlee | Food and Drug Law SpeakerWill Woodlee
Will Woodlee is a partner in the law firm of Kleinfeld, Kaplan, and Becker, LLP, in Washington, DC. His practice focuses primarily on counseling and advocating on behalf of food, dietary supplement, cosmetic, pharmaceutical, medical device, tobacco product, and consumer product companies on regulatory and advertising l... More info


Celeste Wheeler
Celeste Wheeler is an associate in the law firm of Kleinfeld, Kaplan, and Becker, LLP, in Washington, DC.  Her practice focuses primarily on advising food, cosmetic, pharmaceutical, medical device, dietary supplement, and tobacco companies on federal and state regulatory matters. She earned her B.A. in history and Afr... More info

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    Event Title: Understand the Basics of Pet Food Regulations and Labeling Claims
    Presenter(s): Will Woodlee, Celeste Wheeler

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