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The Changing and Challenging 2017 Consumer (CPG173P)

Presented by: James Dion
(*) Single User Price. For multiple users please call 1-844-384-4744
Pre Recorded Webinar
60 minutes
Event Description
See the sneak peek before you buy!

Embrace Modern Trends and Game Changing Techniques to Cater to Ever Changing Consumer Needs.

It has been a decade since retailers have been seeing a lot! First came the customers with a demand of lower prices today, and better deals tomorrow, instant free deliveries and no cost returns. Now, the customers want an outstanding experience to be delivered along with the product. Experiential retailing has been doing much more recently in the market than it had been, and has reached the heights, blurring the lines between retail and personal/residential, physical and digital, and of course hospitality and retail.

There has been an amazing upsurge of new concepts – an amalgamation of traditional services, convenience and new options which are supposed to assist traditional retailers compete with the wave called online shopping. ‘By offering services like hair salons, bike repair shops, and restaurants, stores are becoming one-stop-shopping giving customers an experience they can't purchase with a click of their mouse’ explains Urban Outfitters Marketing Manager Tracy McGinnis. Urban Outfitters, Bonobos, Warby Parker, Nordstrom, Restoration Hardware are just a few examples of retailers focusing on “experience/lifestyle retail” as you have not seen before. The customer shopping pattern is horizontal, and the experiences they gain are raising the bar for everyone else.

Join this session by internationally known retail speaker and trainer, James E. Dion, to learn the modus operandi to meet new experience expectations of customers. Take part in this exciting journey to explore modern trends important for you to watch and embrace.

An understanding of the future is a critical component of any business today. If we don’t know what is going to happen we cannot prepare for it. By challenging our own core beliefs on how consumers behave we can unlock the secrets to reaching this fast changing and demanding consumer. This session will help you change the way you think about marketing to your customers. It will teach you who is setting their expectations and what this means to your business and go to market strategy. Clearly, technology is changing the way we do business and the way consumers shop and interact with brands and retailers. Gaining an insight into these changes can be a game changer for your business.

Session Highlights:

  • A new definition of competition: industry game changers 
  • A new definition of shopping: mobile and online imperatives 
  • New retail channels: social retail outlets 
  • Caring for Generation Z: your plan for the future 
  • Caring for Generation Y: the most difficult customers
  • A new definition of store: “merchantenment” and “retailtenment” 
  • Slow shopping: tapping into US consumers' preference for experiences 
  • In-store technology that customers really care about 
  • Deliver me now: anyway possible 
  • Using Internet of Things to gain operational efficiencies and deeper customer relationships 
  • Low price no more: you need a point of difference and price is not it

Who Should Attend

Marketing Manager, Buyer, Assistant Buyer, Merchandiser, Store Owner, Store Manager, VP Stores, VP Marketing, Category Manager, Wholesale Buyer, Distributor, Manufacturer’s Rep. Pricing Manager

About Our Speaker(s)

James Dion | Retail Consumer Trends SpeakerJames Dion
James Dion (Jim), founder and president of Chicago-based Dionco Inc., is an internationally known Retail Speaker & Trainer, Retail Consultant, and the Author of the bestsellers Retail Selling Ain't Brain Surgery, It's Twice As Hard, Start and Run a Retail Business and The Complete Idiot's Guide to Starting and Running ... More info

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    Event Title: The Changing and Challenging 2017 Consumer
    Presenter(s): James Dion

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