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Customer Insight without Creepiness: Location Analytics and the In-store Experience (CPG750X)

Presented By : Nikki Baird
(*) Single User Price. For multiple users please call 1-800-223-8720
Pre Recorded Webinar
60 minutes
  •  Wed, July 29, 2015
Event Description
See the sneak peek before you buy!

The more consumers bring their shopping activities online, the more retailers come to know about their attitudes, intentions and how they shop. However, retailers don't have remotely anything near to the same visibility into those same activities when they happen in stores, and while consumers may be okay with online tracking-in-store is a different matter entirely. How can retailers gain key insights into in-store shopping behavior, without creeping out their customers?

This webinar by expert speaker Nikki Baird will provide current research and data on the business challenges driving retailer interest in location analytics, the opportunities they hope to address with the technology, and their location analytics adoption plans. You will also get pragmatic advice on how to approach location analytics projects, how to communicate with consumers about it, and what insights retailers should be looking for from location analytics.

Session Highlights:

  • What are the business drivers behind retailers' interest in location analytics?
  • What opportunities do retailers look to address with location analytics - are they primarily operations focused or customer experience focused?
  • How far along are retailers in adopting location analytics technologies and what are their future plans?
  • How should retailers approach a location analytics project - from running a pilot to rolling it out? What are the pitfalls along the way?
  • How should retailers communicate with consumers about a project like this?
  • What other stakeholders need to be involved (besides IT and Store Ops)?
  • What insights should retailers look for out of location analytics?

Who Should Attend

  • Do you analyze customer demographic information?
  • Do you interpret marketing and operations data using geospatial information?
  • Do you wonder 'where is this happening' when you see spreadsheets of sales data?
  • Do you want to embrace customer centricity?

....then this webinar is a must-attend for you

People working on following job roles will be benefitted from this webinar:

  • CEOs, CIOs, CMOs, COOs
  • Store Systems and Operations Managers
  • Retail Strategist/Analyst
  • Marketing Directors and Managers
  • IT Strategist/Analyst
  • Customer Experience Managers
  • Marketing Communications Managers
  • Innovation Managers
  • Market Researchers
About Our Speaker(s)

Nikki Baird, Retail Industry Trends ExpertNikki Baird
Nikki Baird is Managing Partner at Retail Systems Research, an industry market intelligence firm specializing in the impact of technology on the extended retail industry. She focuses on trends impacting the consumer-retailer relationship, along with their supply chain and marketing implications. She has written researc... More info

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    Event Title: Customer Insight without Creepiness: Location Analytics and the In-store Experience
    Presenter(s): Nikki Baird Protection Status