The more consumers bring their shopping activities online, the more retailers come to know about their attitudes, intentions and how they shop. However, retailers don't have remotely anything near to the same visibility into those same activities when they happen in stores, and while consumers may be okay with online tracking-in-store is a different matter entirely. How can retailers gain key insights into in-store shopping behavior, without creeping out their customers?
This webinar by expert speaker Nikki Baird will provide current research and data on the business challenges driving retailer interest in location analytics, the opportunities they hope to address with the technology, and their location analytics adoption plans. You will also get pragmatic advice on how to approach location analytics projects, how to communicate with consumers about it, and what insights retailers should be looking for from location analytics.
Who Should Attend
....then this webinar is a must-attend for you
People working on following job roles will be benefitted from this webinar:
Nikki Baird is Managing Partner at Retail Systems Research, an industry market intelligence firm specializing in the impact of technology on the extended retail industry. She focuses on trends impacting the consumer-retailer relationship, along with their supply chain and marketing implications. She has written researc... More info