Consumer behavior is evolutionary not revolutionary. It is rare for consumers to behave in a revolutionary manner, one that completely goes against what they have done in the past. Although the speed of evolution has increased dramatically in the past few years and this can make the behavioral changes we are seeing seem to be revolutionary, they are really not.
They key to any businesses success is to know what customers want and fulfill that need. This session by expert speaker James E. Dion will focus on the American consumer in 2016. Based on how the American consumer behaved in 2015, the session will give you insights into their likely behavior in 2016.
James will examine the key technologies that are being used by consumers, the biggest being mobile smartphones, and how this and other technologies are shaping expectations and behavior. You will come away with a deeper and richer understanding of consumer behavior and know how to apply that knowledge to change your company.
Who Should Attend
James Dion (Jim), founder and president of Chicago-based Dionco Inc., is an internationally known Retail Speaker & Trainer, Retail Consultant, and the Author of the bestsellers Retail Selling Ain't Brain Surgery, It's Twice As Hard, Start and Run a Retail Business and The Complete Idiot's Guide to Starting and Runn... More info