In the digital age, the world of advertisements and marketing has rapidly exploded into previously uncharted territories. YouTube videos, blogs, native advertisements, sponsored content and online product reviews are everywhere. Mobile devices access material with increasing speed and decreasing screen size. While the "traditional" rules of advertising still apply, those rules must be applied adaptively across online and mobile device platforms that each present different considerations and challenges.
In this session by our expert speaker Kristi Davidson we will navigate the online marketing waters still being charted and identify ways to use these emerging advertising mediums to attract consumers and expand your business.
This conference assumes that you have a general working knowledge of the "traditional" rules of advertising and marketing, and that you are familiar with the interpretive guidance and decisions of the Federal Trade Commission, the National Advertising Division of the Better Business Bureau and other state and federal statutes, regulations and legal principles. (For a primer on these topics or to refresh your knowledge, check out a prior webinar presented by AudioSolutionz and this speaker, "Five Things You Should Know About Advertisements and Marketing.") As for this session, it will focus on applying those traditional rules to the ever-evolving world of online content, mobile devices and social media.
This program will address:
Who should attend?
Kristi A. Davidson
Kristi A. Davidson is a shareholder (partner) of the nationally-ranked law firm Buchanan Ingersoll & Rooney PC where she co-leads its Consumer Products industry group, representing companies that manufacture, distribute and sell a wide array of consumer products. In her practice, Kristi has investigated and respond... More info