Back to Profitability: Price Strategies for 2018 and Beyond (CPG487Y)

Make 2018 the Beginning of the End of Discount Pricing

For years, retailers have been engaged in a race to the bottom of the pricing ladder. But there are signs that price discounting is nearing its end. Apparel prices rose 1.7 percent in January—the biggest jump in 27 years. Retailers have come to understand that combining ultra-low prices with fixed costs (e.g., shipping) is untenable. And yet shoppers have come to expect bargain prices. How can you create a sustainable pricing strategy—and stay ahead of the competition?

Get answers from James Dion, an internationally-recognized retail consultant and author of best-selling books aimed at the retail industry. In this information-packed live webinar, he will prepare you to take smart action in this new world of dynamic pricing: He’ll show you how to appeal to price-sensitive consumers while also protecting your bottom line.

After attending his audio event, you will know how to proactively enter this retail battlefield by building a sound foundation of: assortment, personalized experience, appropriate mass pricing, and promotional activity. Position your brand—now—to adapt to the quickly-changing marketplace.

Session Highlights

In this expert session, you will learn:

• How to set prices that meet your profit objectives, yet appear low to consumers
• How price endings can influence customers’ perception of a price
• What price anchoring is and how it affects consumers’ perceptions of a fair price
• What emotions price evokes in customers and how to capitalize on those emotions
• How to prevent the customer from challenging prices with easy-to-deploy pricing strategies
• What can trump price in the customer’s mind

Who Should Attend

• Marketing managers
• Buyers
• Assistant buyers
• Merchandisers
• Store owners
• Store managers
• Store vice-presidents
• Marketing vice-presidents
• Web vice-presidents
• Advertising vice-presidents
• Category managers
• Wholesale buyers
• Distributors
• Manufacturing reps
• Pricing managers