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For years, retailers have been engaged in a race to the bottom of the pricing ladder. But there are signs that price discounting is nearing its end. Apparel prices rose 1.7 percent in January—the biggest jump in 27 years. Retailers have come to understand that combining ultra-low prices with fixed costs (e.g., shipping) is untenable. And yet shoppers have come to expect bargain prices. How can you create a sustainable pricing strategy—and stay ahead of the competition?
Get answers from James Dion, an internationally-recognized retail consultant and author of best-selling books aimed at the retail industry. In this information-packed live webinar, he will prepare you to take smart action in this new world of dynamic pricing: He’ll show you how to appeal to price-sensitive consumers while also protecting your bottom line.
After attending his audio event, you will know how to proactively enter this retail battlefield by building a sound foundation of: assortment, personalized experience, appropriate mass pricing, and promotional activity. Position your brand—now—to adapt to the quickly-changing marketplace.
Session Highlights
In this expert session, you will learn:
Who Should Attend
James Dion
James Dion (Jim), founder and president of Chicago-based Dionco Inc., is an internationally known Retail Speaker & Trainer, Retail Consultant, and the Author of the bestsellers Retail Selling Ain't Brain Surgery, It's Twice As Hard, Start and Run a Retail Business and The Complete Idiot's Guide to Starting and Running ... More info