Social media and other digital platforms have made the world of broad based advertising more accessible and cost effective for small and regional consumer product companies. However, the "traditional" statutes, rules and regulations promulgated by a number of different entities - including Congress, state legislatures, the Federal Trade Commission and the Advertising Self-Regulatory Council administered by the Council of Better Business Bureaus - still apply. How do you assess, without incurring significant expense associated with extensive legal review, whether an advertisement or marketing campaign satisfies these requirements?
This webinar by expert speaker Kristi Davidson will give you a basic understanding of the regulatory principles governing advertising and marketing in the United States. You will have a better understanding of how to approach local and national advertisements in a defensible and sensible manner. Also, you will have the tools to report and to stop a competitor from engaging in false or unfair advertising. Plus, get links to helpful resources that will empower you to take cost-effective action.
Who should attend?
Kristi A. Davidson
Kristi A. Davidson is a shareholder (partner) of the nationally-ranked law firm Buchanan Ingersoll & Rooney PC where she co-leads its Consumer Products industry group, representing companies that manufacture, distribute and sell a wide array of consumer products. In her practice, Kristi has investigated and respond... More info