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Why Consumers Value Their Peers' Content-And Why You Should Too

Presented by: Gregory Saks
(*) Single User Price. For multiple users please call 1-800-223-8720
Pre Recorded Audio Conference
60 minutes
  •  Mon, April 16, 2007
Event Description

Consumer-Generated Travel Content: Taking a Trip Off Madison Avenue

Just as the Internet has revolutionized communication between consumers, it has also made it harder to reach them. As marketers work to refine their online strategies, innovators in the Travel industry are diving in head first, using Consumer-Generated-Content to engage consumers.

In this free webinar learn which marketers are already using CGC to generate buzz, build communities and engage in the online conversation. See how consumers are interacting with these campaigns and the impact they have on consumer perceptions. Gain a better understanding of the risks and rewards in different CGC strategies and apply this knowledge to your unique marketing efforts.

Learn best practices from three different strategies:
  • Southwest Airlines: Generating viral buzz through consumer generated videos and the “Wanna Get Away Sweepstakes” micro-site
  • Sheraton Hotels: Turning the online channel into an online community by growing a travel centric “Neighborhood”
  • TripAdvisor: Listening and responding to the conversations that matter most
Enrollment is FREE & includes:
  • Research findings from survey and clickstream analysis of online traveler shoppers
  • Case study analysis of 3 leading CGC campaigns
  • Insight and QA from industry expert Gregory Saks, Director of Compete Inc’s Travel practice
About Our Speaker(s)

Gregory Saks
Gregory Saks, Director, Travel Practice, brings extensive experience in online marketing to Compete. Before developing and launching Compete's travel practice, Saks spent three years working in the company's new markets group where he led Compete's product and client development efforts in the travel, search,... More info

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    Event Title: Why Consumers Value Their Peers' Content-And Why You Should Too
    Presenter(s): Gregory Saks

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