Just as the Internet has revolutionized communication between consumers, it has also made it harder to reach them. As marketers work to refine their online strategies, innovators in the Travel industry are diving in head first, using Consumer-Generated-Content to engage consumers.
In this free webinar learn which marketers are already using CGC to generate buzz, build communities and engage in the online conversation. See how consumers are interacting with these campaigns and the impact they have on consumer perceptions. Gain a better understanding of the risks and rewards in different CGC strategies and apply this knowledge to your unique marketing efforts.Learn best practices from three different strategies:
Gregory Saks, Director, Travel Practice, brings extensive experience in online marketing to Compete. Before developing and launching Compete's travel practice, Saks spent three years working in the company's new markets group where he led Compete's product and client development efforts in the travel, search,... More info